World of Warcraft’s subscription price hasn’t budged in most parts of the world for 20 years. Long before our collective nostalgia birthed WoW Classic, you had to pay Blizzard $15 a month to spend hours auto-attacking wolves in Elwynn Forest. The only difference now is that the wolves are in high-definition.
John Hight, Warcraft’s senior vice president and general manager, spends more time thinking about adding value to the subscription than asking for more money. “As of yesterday, we have three games you can play under the same subscription, which hasn’t changed in price in over 20 years,” he told PC Gamer in an interview at GDC. “Take that, inflation.”
Hight says a price increase “gets brought up during discussions from time to time,” but points to things like WoW Tokens&m…